The power of online reviews cannot be understated. Studies have shown that 88% of consumers trust online reviews as much as personal recommendations (BrightLocal, 2018). In fact, when considering a new build development, reviews were rated the third most important consideration in the 2018 PRSim Tenant Survey – ahead of the friendliness of the onsite staff and the company website (PRSim Tenant Survey 2018). And that was before the pandemic!
When you couple the impact of online customer reviews with the sheer volume of potential customers who are scrolling through social networking sites every day (around 3.78 billion of us in total), it stands to reason that sharing reviews on social media is a no-brainer. With that in mind, here are our recommendations on how you can use your resident feedback across your social media.
Share your positive customer reviews
Testimonials from happy residents are an invaluable marketing tool that will add credibility to your product offering as well as help to increase your brand awareness. Using HomeViews reviews regularly across your social media will give your business an edge over your competitors and increase trust between you and your audience.
We recommend sharing your verified resident reviews, as we know how important it is for prospective residents to trust the HomeViews reviews. HomeViews aims to verify all reviews. In order to do so there are a number of processes and principles in place to give residents confidence in our content. Find more about these processes here.
Showcase your HomeViews Awards
HomeViews offers a number of awards to celebrate some of the fantastic reviews and ratings a residential development is able to achieve. There is the overall Rating of Excellence as well as a number of individual category awards.
These include awards across Facilities, Design, Location, Value and Management. As the HomeViews Awards are the only property awards based on resident feedback, they are a great opportunity to promote your development and its accomplishments.
Share your development’s rankings in HomeViews Area Guides
We have a large number of area guides on HomeViews, listing the top-rated developments in areas and neighbourhoods. There are plenty of opportunities to promote your rankings, especially if you are highly rated by your residents!
Custom branded review content
As part of your partnership with HomeViews, we can work with your marketing team on content opportunities for using your reviews on social media. Our in-house graphic designer can mock up designs based upon your branding – please contact the accounts team for more information.
HomeViews provides verified resident reviews of the UK’s housing developments. We’re working with developers, landlords and the Government to recognise high performers and help to improve standards in the built environment.