Yesterday, the HomeViews team was delighted to be invited to speak at the UKAA Innovation Show. The purpose of the visit? To share our initial findings from a 2019 study into Build to Rent, and how it’s transforming the rental experience for tenants.
Where was it?
The Business Design Centre in Islington’s Upper Street.
What was it all about?
The UK Apartments Association Innovation Show is for industry professionals to share ideas, services and products aimed at the Build to Rent market.
There were some great talks during the day from companies such as RealPage and Realyse, with a theme on utilising data. Plus, loads of insights the BTR industry can take from more established markets, such as Canada and America, as well as a focus on customer service.
Allie Langohr from LandlordWebSolutions highlighted that for the UK “there’s an education element to marketing build to rent that depends on you teaching prospective renters what makes your units different from traditional renting experiences.”
Who was there?
It was great to see lots of Build to Rent operators in attendance, with representatives from companies like Get Living, be:here and Greystar, along with soon-to-be-launched brands such as Vertus (part of the Canary Wharf Group).
Exhibiting companies included BuildingLink, Mint Commercial, The Strategic Solution, Ocean Media Group and CHC Digital.
The David Phillips Group
Roomservice by CORT
What did we share?
Hannah Marsh, our Marketing Director and Co-Founder took to the stage to share an overview of the results from our first whitepaper, all about how Built to Rent is transforming the rental experience. It’ll be released in full next week. Here’s what she says about the report…
“For the first time, HomeViews is providing independent data based on the views of residents that demonstrates how BTR is transforming the rental experience. Through the reviews and storytelling of residents, HomeViews is bringing to life what it really means to live in and experience a rental community, allowing more people considering renting within a BTR development to understand what that means.”
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