In June 2019 HomeViews completed a £1,000,000 fund raise, we have been delighted with some of our mentions in the press.
Here’s a few snapshots from some of the write-ups…
Property Week interviewed two of our co-founders, Rory Cramer and Hannah Marsh, about the raise.
HomeViews, the ‘Tripadvisor for residential developments’, has raised more than £1m from a range of private investors to fuel its expansion.
Did the £1m fundraising meet your expectations?
RC: We initially went out with the intention of raising £500,000, so we are over the moon. When we launched, we said very clearly that we thought being able to read verified, trustworthy insights on residential developments was something people really wanted.
What will you use the funding for?
HM: The aim is to launch in the UK’s major cities by the autumn and then expand internationally next year. We will be taking on new team members.
RC: We will also invest in our verification technology – at the moment, 86% of reviews on our website are verified and the new tech will mean that that percentage only increases.
How has the property market responded to HomeViews?
HM: The majority of BTR operators have engaged with us and some are asking all of their tenants to leave a review. But what is interesting is that we have got a lot of interest from the build-to-sell market too, including from the likes of Ballymore, Stanhope and Anthology.
How are they using it?
HM: Also, more and more people are moving into new developments thanks to Help to Buy and the spike in regeneration projects in major cities. I think this is making developers realise the importance of the customer journey and reviews can help them highlight how they have helped buyers through the process.
HomeViews, the “TripAdvisor for property” platform that launched in February, has bagged itself investment of over £1 from private backers.
The start-up allows tenants and property owners to write and read independent reviews of new-build developments, with frank insights from verified residents into what it’s really like to live in a particular scheme. It already has over 700 developments listed in London with a few thousand reviews; the new investment will be used to fund expansion into other key UK cities by the end of this year, with international locations on the cards for 2020.
HomeViews initially focused on the Build-to-Rent sector, but a number of big-hitting build-to-sell developers have also signed up, including Ballymore, Stanhope and Anthology. “We work in partnership with proactive developers and agents who are encouraging their residents to write reviews,” says the HV team. “Customer reviews are a powerful marketing tool – the property industry are utilising HomeViews content to differentiate their brand storytelling and provide objective ratings to prospective residents.”