When buyers choose an apartment in the Television Centre, they are purchasing a slice of British history. The whole of White City is undergoing a much needed facelift, thanks to projects such as this, making it an idea time to invest in this area of the capital. Where once it was East London being given a lick of paint, its finally time for the shabbier areas of West London like W12 to get a refresh and rebrand. Developed by Stanhope, with a design team including Graham Dawbarn, Allford Hall Monaghan Morris, Suzy Hoodless and Gillespies, the site comprises around 950 one, two, three and four bedroom apartments. The buildings previously housed the BBC, a much loved British institution, and indeed some its heritage will be maintained in the shape of three newly refurbished television studios. There will be apartments and penthouses making up the existing circular Grade II listed building (with the famous Helios statue in the centre), while a new crescent shaped outer building will wrap around the listed inner building. Private courtyard gardens, views of Hammersmith Park, and a 25,000 sq ft health and fitness centre will make this GBP8billion project an even more appealing prospect.
So, what of its location? The two nearest tube stations Wood Lane and White City provide access to the Central, Circle and Hammersmith and City lines, while Shepherds Bush Overground station is also within easy reach. As for major roads, the A40, which leads to the M40 and M25, means access to the west of London is straightforward for drivers. The area has a lot to like about it there are music and cultural venues like Bush Hall, the O2 Shepherds Bush Empire and the Bush Theatre, and the shopping hub of Westfield is also a stones throw away with its huge line up of stores, restaurants and bars. A new GBP3billion Imperial College campus will bring even more attention to the W12 neighbourhood, along with new developments to the south at Earls Court and Chelsea Harbour.
Within the Television Centre, there are tons of first class facilities to keep residents entertained without even having to set foot outside. The renowned Soho House is moving in, with a three storey club, 47 bedrooms and a rooftop pool a real coup for the development. Whats more, therell be a Cowshed Active Gym, with pool, spa, fitness and yoga studios, and a four screen 200 seater Electric Cinema. There will be a forecourt with al fresco dining, including eateries like the Italian Cecconis, tapas bar Salt Yard and burger joint Patty and Bun. Summer pop ups at Pergola on the Roof always draw a lively crowd, and foodies can enjoy Rabbit Restaurants foraged food from the top of the multi storey car park. A 24 hour concierge, private residents lounge, screening room and parking spaces (available at GBP50,000 per space) completes the package.
The interiors are beautifully designed on trend yet timeless and thoroughly stylish. The scheme, designed by Allford Hall Monaghan Morris, sympathetically retains many of the buildings Grade II listed features. Modern style with a mid century twist prevails, with limed oak floors and walls painted in Flint by heritage paint company, Little Greene. The kitchens boast glossy white units with Italian terrazzo worktops and Siemens appliances, while the bathrooms feature tiles inspired by the buildings original mosaics. Hidden storage is also provided the perfect way to maintain a clutter free lifestyle. Underfloor heating and comfort cooling means that apartments will be a comfortable place to live year round. Outside, the landscaped gardens are equally elegant, with strong Japanese influences like cherry blossom, stone bridges and wall hugging water features. The vast windows and external balconies in the apartments offer views over this lovely outdoor space.
This part of London has been given the Kings Cross treatment and its thriving as a result. In terms of prices, studio apartments are priced from GBP550,000, while one beds start at GBP650,000. Larger homes are available anywhere from GBP1 7million depending on their position within the Television Centre. This equates to around GBP1,295 per square foot, which is over the average for W12 of GBP947. But this isnt any ordinary development, and it will hopefully attract the kind of buyers who appreciate the history of the site.